Do you know which metrics you should track to ensure your social media strategy is working? Want some free tools you can use to track them?

When using social media it’s a good idea to keep track of certain things such as retweets on Twitter and shares on Facebook. This way you can ensure that the content you’re posting is resonating with your audience and is worth the time you spend.

This handy infographic from Dog-Eared Social will highlight the metrics you need to track and what free tools you can use to do it.

21 Social Media Metrics You MUST Track and Free Tools to Track Them