Do you know how successful your email marketing strategy is? Are you aware of the metrics you should be measuring?

Email is still one of the best marketing tools you can use for your business, but if you’re not tracking the right metrics you may never know how successful it actually is or how to improve your strategy.

The guys at The Data Octopus know this, so they have created the useful infographic below.

7 Email Marketing Metrics You MUST Track to Measure Success