How is your website’s backlink profile looking? Do you have a diverse range of links from relevant and authoritative sources?
Backlinks are an important SEO ranking factor in the eyes of Google, they act as a measure of relevance and popularity which enables them to serve users helpful results. But what exactly do they look for?
That question was tackled in this article by the guys over at Audience Bloom, we’ve summarised their thoughts in the infographic below.
What is a backlink profile?
Backlink profiles (or portfolios) display all the websites currently linking to your website.
And not only that, when you run analyses, you’ll see how those links are being formed, as well as where their destination pages are.
Google loves to give its users an experience that they enjoy and find valuable. And they can only do that by providing the most relevant information they need at that time.
When it comes to ranking websites for its visitors, its algorithms choose the best ones. To be more specific, only the websites that it deems useful, relevant, and authoritative will be presented to users.
And a lot of that rests on what we call Google’s PageRank algorithm.
The PageRank algorithm, essentially, is a way to methodically (and mathematically) assign importance to a given webpage based on the external links that direct users to that webpage.
As Google’s algorithm becomes more complex and more sophisticated, the search engine giant refuses to disclose just how crucial PageRank is as part of the whole ranking process.
Today, we know that Google’s algorithm relies on many other variables to determine the overall ranking position of your website. However, PageRank does continue to play a role in the overall ranking algorithm, and it’s clear that links still matter today.
Building a Backlink Profile
As we have discussed many, many times before: it’s not about how many links your website has, but how relevant, authoritative, and valuable they are.
The authority of each backlink continues to be a dominating factor when it comes to PageRank. Put simply, the more authoritative the source of your link is, the more authority you’ll gain from it.
As Google would prefer to list websites that are knowledgeable, legitimate, and authoritative to its users, it’s no surprise that it prefers to prioritise those websites over others.
Alongside being authoritative, links must appear to be relevant to your website and its content matter.
Google knows a lot; we don’t have to tell you that. By looking at your website’s content, the search engine giant knows your business probably more than you do. If your fashion website is receiving a ton of links from a recipe blog, it’ll stick out like a sore thumb.
There’s no secret formula when it comes to generating high-quality, relevant backlinks to your website. Building key relationships with those in your industry (bloggers, social media managers, influencers) are conducive to backlinks that Google will love.