Are you looking for ways to define and measure your Twitter marketing strategy? Want some handy tools that can tell you if you’re wasting your time?

As a small business owner your time is extremely valuable so the last thing you want to do is waste time and money on a strategy that doesn’t yield results. Taking the time to define and measure your strategy will help you spend more time doing the things that work.

To help, the guys at e-interactive have created the infographic below which shows what to measure and how to measure it.

Twitter Analytics How to Measure the Success of Your Strategy