Is your content marketing strategy failing to live up to the hype? Are you looking for ways to fix it and start generating results?

If you’re new to content marketing you’ve probably read a load of articles about how great it is and just started churning out content for content’s sake, but have you taken the time to optimise for SEO and conversions?

The infographic below from Brightedge shows how a content marketing novice is destined to fail, and how a seasoned pro does it instead.

Why Your Content Marketing Strategy is Failing (And How to Fix It)