Are you creating content as part of your digital marketing strategy? Want to know if you’re investing time and money in the right areas?

Content marketing is a broad (and often confusing) matter for most small business owners. Without proper guidance you could find you waste time doing things that just don’t matter, and neglecting those that do.

Express Writers have identified the key areas to concentrate on in the infographic below.

6 Key Factors in Achieving Content Marketing Success in 2015