When visitors land on your website what are they greeted with? Can they quickly and easily find what they require or are you making their search for information harder?
If your company website doesn’t provide a clear path for visitors to follow you’ll find they will bounce away and look elsewhere, how much money could that visitor have brought in to your business? If you make things clearer you’ll increase your chances of converting them.
For some mistakes to avoid take a look at this infographic from Copyblogger.