What techniques and metrics does your SEO campaign focus on?

If you’re creating content for search engines rather than visitors and only monitoring rankings rather than traffic and business you’re doing SEO the old way. With Google’s constant algorithm updates and the penalties that come with them this is an increasingly risky strategy to continue with.

For some guidance bringing your SEO strategy into the modern times take a look at this infographic from Alan Weiss.

Old SEO v Today’s SEO 7 Differences You Need To Be Aware Of