Did you know that 80% of active Twitter users access the site via their mobile device? Or that only 16% of users are under 18?

Knowing the demographics, browsing habits and other key information about how people use Twitter can help you understand how to adapt your Twitter marketing strategy, or help you decide if it’s worth you having one in the first place.

For some key stats take a look at this infographic from HubSpot.

How The World Uses Twitter These Stats Could Change Your Strategy