Do you think SEO is a one-time trick that will generate immediate and long lasting results? If so, you’re destined for disappointment!
Just because one of your mates paid some guy to do this one thing and they’ve been on the first page ever since doesn’t mean that’s the right way to do things. Chances are if that is correct they’ve done something naughty and they’re heading for a penalty.
For some more myths you need to ignore take a look at this infographic from SEOPressor.