Do you know your analytics from your conversions? Or your insights from your KPI’s?

Content marketing is a very broad subject with many intertwined techniques so it’s easy to get lost when reading up on it. If you’re struggling to grasp the concept due to all the industry speak this infographic is for you.

The guys at Instapage have put together their ABC of content marketing below.

The ABC of Content Marketing A List of Terms You Need to Know