What colours do you use in your logo or on your website? How are they affecting your ability to relate to men and women?

Whether you’re offering a unisex product or service, or you’re specifically targeting males or females, understanding what colours men and women like (and dislike) can go a long way to help you colour your brand appropriately.

To help you along your way the guys at KISSmetrics have detailed the findings of some studies into the subject in the infographic below.

How Your Company Colours Can Affect Men and Women Differently