What is the aim of your current SEO strategy? Are you just focusing on keyword rankings or do you look at traffic and conversions too?

Whilst keyword rankings are important (as most people don’t click past the first page), there’s no point ranking for a keyword if it doesn’t actually generate visitors or enquiries. Use Google Analytics to monitor traffic and track conversions using goals.

For some guidance optimising for SEO and conversions at the same time take a look at this infographic from Dynamic Yield.

10 SEO Techniques That Will Also Help Improve Website Conversions