Are you using Instagram to increase customer engagement and drive sales? Are you aware how the images you use can affect both metrics?

Studies have found that engagement and sales can be affected in a number of ways. From the colours you use, to including captions and filters you can optimise your posts depending on what your goals are.

For some guidance take a look at this infographic from Olapic.

How to Optimise Your Instagram Photos to Increase Engagement & Sales