Did you know that landing pages with video can have an 800% higher conversion rate? Or that tweets containing video can generate 28% more retweets?
When used correctly video can add some real oomph to your marketing strategy. It’s no secret that people prefer visual content over text, but video is one of the more popular forms of visual content so if you have the time and budget it should be something you’re creating.
For some tips adding video to your marketing campaign take a look at this infographic from Salesforce.