Are you using Twitter’s analytics platform to monitor and measure your strategy? Want to know the metrics you can track that will show how effective you are?

The most obvious metric to track via your analytics account is engagement, so that’s how many retweets and favourites you are receiving. But Twitter analytics goes a lot further than that and can provide some real eye opening stats that could change the way you use it completely.

Razor Social have include 7 metrics to track in the infographic below.

Twitter Analytics 7 Metrics That Will Show You How Effective You Are