Do you want to improve your websites’ ranking on Google? Do you want more web traffic from people interested in your products or services?
SEO is the process of improving your ranking and appearance on Google. Including the correct keywords on your site is an important part of the process but perhaps more importantly Google will judge how authoritative your site is based on a number of external factors.
For some guidance on how to increase the authority of your website take a look at this infographic from TechTage.