Have you heard of marketing automation? Are you aware just how much it can increase the efficiency of your business?
When sales leads contact you some will be ready to buy, others may still be in the early stages of research. Marketing automation helps you to understand what stage of the buying process they are at and market to them accordingly.
Take a look at the infographic below from Marketo to see how marketing automation can help your business.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.