What is the goal of your business website? Do you want people to buy directly from your site or just get in contact with you?
Whatever your website goals are you should use clear calls to action throughout to guide your visitors through your desired process. Whether that’s a simple “Buy Now” or “Call us today” button, telling visitors what to do will get more of them to do it (or convert, in industry speak).
To add more convincing calls to action to your website take a look at the examples in this infographic from More Page Views.