Are you struggling to understand how Google ranks websites and what the process of SEO entails? You’re not alone!

The biggest challenge we face when speaking to new website clients is a lack of understanding of SEO. Unfortunately it isn’t as simple as “I want to be first on Google”, for those kind of immediate results you need to pay for their Adwords service.

The infographic below from Digitrio highlights the two basic areas of SEO – relevance and authority.

A Simple 2 Step Explanation of SEO Every Technophobe Will Understand