Are you looking for ways to measure the success of your social media efforts? Want to know the metrics to track and how to use the data to grow?

From number of followers through to engagement, web traffic and lead generation, there are a ton of stats you can monitor that are related to social media activity. Which are the most important to you? Take the time to decide which metrics you want to grow and then find a way to measure them.

The team at Salesforce share some guidance in the infographic below.

How to Measure Social Media Success The Metrics That Can Help You Grow