Do you want to add infographics to your digital marketing strategy? Want to know the best tools to use and learn how to promote them?

Regular readers will know we love an infographic or two here, they are great for gaining readers, generating social shares and more importantly earning those juicy backlinks that improve our SEO. But how can you get in on the action?

Take a look at our infographic guide below. We’ve put together a list of tools you can use to create them, some tips for designing them and then finally some tactics for promoting them.

The Ultimate Guide to Creating & Marketing Infographics

Ever wanted to learn about something new, only to be met with pages full of dull, monotonous, and uninspiring content?

Add to the mix that you’re hoping to do it sooner than later and you’re left with an objective that seems far too out of reach.

The solution? Infographics!

You’ve heard all about them, but what exactly are they, how can you make them, and how can you use them on your website to build an effective SEO strategy?

Infographics 101

‘Infographics’ is a clipped compound of – you guessed it – information and graphics. They are visual portrayals of information with the aim of making that information a lot more accessible, fun, and digestible to readers.

For this reason alone, infographics have become a natural method of distributing content by people all over the world – teachers, government bodies, and marketers to name just a few.

How do I make one?

If you’re excited to get going with making your own infographic, it’s important not too rush into the design process. It’s a good idea to have a concrete plan in place, from design template, subject matter, and titles, to dimension and software.

If you haven’t got access to designers, a great way to get started is by browsing the internet for infographic templates. These pre-made templates are perfect for getting the ball rolling with what you have to say.

Why are they so good – and what’s in it for me?

Infographics are one of the most successful digital marketing tools available today.

Owing to their very appeal, they help generate website traffic from target audiences. Let’s say you run a blog post about dogs. You’ve just decided to run several infographic posts on tips for healthy dog food. By sharing these infographics, your dog-lovers who follow you on social media are going to absolutely love them, too. And so will their followers. And so will their followers.

By maintaining a steady source of content that’s accompanied by valuable infographics, users will begin to acknowledge your brand as an authoritative one in the industry. No longer does your website display services, it actually becomes a place users want to come back to.

And that’s how trusted backlinks are formed.

Infographics are a crucial element of any digital marketing strategy simply because they transform content and make it visual, appealing, and shareable. As visual content drives more traffic and website engagement than ordinary text, infographics are the perfect sources of edutainment to your users.