Would you like a second chance of advertising your services to people that have left your website? You need retargeting!
Retargeting is a clever technique that enables you to display adverts to people that have visited your website before. Unless you convert 100% of your first time visitors, retargeting should become a part of your digital marketing strategy.
For some guidance getting your retargeting campaign off the ground take a read of this infographic from CJG Digital Marketing.