Using Google Adwords? Here’s 5 Factors That Affect Ad Viewability

Are you using Google’s Adwords service to drive more traffic to your site? Want to get more of your ads viewed by the right people?

According to the Media Rating Council a display ad is considered “viewable” when 50% of its pixels are visible on a screen for at least one second. But what factors affect viewability? Ad size? Position on page?

Think With Google have crunched some numbers in the infographic below.


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Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.

By |Wed, Oct 21, 2015|PPC|

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