Where do you divert your paid ad traffic? Do you send visitors straight to your home page or have you created keyword specific landing pages?

Paid ad spend can mount up very quickly so you need to see an instant return in converted traffic in order to justify the costs. But what converts more traffic into customers? Your home page or dedicated landing pages?

The guys at Lander have the answer for you in the infographic below.

Home Page or Landing Page Where Should You Send Your Paid Ad Traffic