Do you have a Twitter marketing strategy in place for Christmas? Want to know the kind of content your followers want you to share?

According to stats from Twitter Ads, 68% of Twitter users are likely to purchase something from a business they follow, and 50% of Twitter users are likely to tweet about their purchases. As those stats show, Twitter simply cannot be ignored at Christmas.

But that doesn’t mean start pumping product details at your followers, they need more from you than just great offers, take a look at these stats to find out what you need to give them.

10 Stats That Will Shape Your Twitter Marketing Strategy for Christmas