Do you add hashtags to your social media posts? Are they helping expand your reach or do they just make you look silly?
When used correctly hashtags can increase awareness of your posts beyond your own follower base, helping to drive more traffic and generate more social shares. Use them incorrectly though and you could end up looking spammy and lowering your online credibility instead.
For some guidance using hashtags to your advantage follow these dos and don’ts from CoSchedule.