Did you know the average human attention span has reduced by approx. 30% in the last 15 years? Or that consumers now have shorter attention spans than a goldfish?
Technological advancements mean we are now more distracted than ever, what with emails arriving by the minute, social media sites that we check hourly and handheld technology we can’t seem to put down.
As the stats in the infographic below from Wyzowl show our attention span has diminished, so your marketing strategy has to change (they have tips to help with that too).