Do you sit and look at your competitors’ Google results with envy? Want to know why they are on the first page and you aren’t?

Whilst Google uses hundreds of factors to decide where your web pages should rank, those on the first page do share certain characteristics in common. There are always exceptions to the rule that can’t always be explained but follow these guidelines and you are well on your way to SEO success.

Josh Macdonald has collated the common features of first page results in the infographic below.

How Do They Do It What Sites on the First Page of Google Have in Common