So you want to start a blog, you keep reading that it is an essential marketing strategy, but you’re wondering what the point is if you don’t have an audience who will actually read it?

The benefits of blogging are huge; more traffic, more leads, more links, better SEO (I could go on). But how do you get started if you don’t have an existing customer base or social media community to reach out to when you create something new?

CoSchedule share their top tips in the infographic below.

How to Create a Brilliant Blog When You Have No Audience to Start With