How do you measure the success of your marketing efforts? Do you monitor each part of your strategy or do you just look at sales and profit?
If you’re investing a range of marketing techniques how do you know which are working and which aren’t? Could you generate more sales and make more profit if you reduced spend on what doesn’t work and increase spend where it makes a difference? Of course you could!
Take a look at the metrics you should be tracking in this infographic from Constant Contact.