Do you want to create an army of loyal customers and followers who will stick with you through thick and thin? Want to know how big brands like Apple and Disney have built theirs?

Apple’s top of range, innovative products may be the biggest factor in creating their fanatical following, but that doesn’t mean smaller companies with more boring products and services can’t achieve the same.

Follow these 5 steps from Elevator to start building yours today.

5 Steps to Build a Cult Brand with Fanatical Followers