Did you know it only takes 50 milliseconds for your website visitors to form a first impression about your business? Or just 2 seconds to decide whether your site is good or bad?

Your brain processes images 60,000 times faster than text, so using striking visuals can help you build an immediate good impression. This helps to keep visitors on your site for longer, reducing your bounce rate and increasing your conversion rate.

For more stats highlighting the power of visual website content take a look at this infographic from Bandwagon Creative.

It Only Takes 50 Milliseconds! How Visual Content Affects Website Visitors