What emotions does your content evoke upon your followers and readers? Do those emotions leave them feeling compelled to share your content with others?

According to research the five most shared emotional responses are amusement, interest, surprise, happiness and delight – and emotional marketing messages are two times more effective than promotional messages. So time to start delighting people!

Take a read of the infographic below from One Spot to find out more about the psychology of content marketing.

Content Marketing Psychology How to Get More People Sharing Your Content