So you’re new to the world of social media for business, you’ve heard it can generate good results when done right, but how do you get started?

The first step towards social media success is to choose the platform (s) that are best suited to your business and the social media content you have the resources to create. Sprout Social share the questions you should ask yourself before choosing your platform in the infographic below.

They also highlight common goals you can set yourself in order to see how successful you are.

Social Media Basics How to Choose a Platform and Measure Success