Do you know the web browsing habits of your target customer? Want to know how to tailor your website design and content to best suit their needs?

To make things easy for you the guys at Landslide Creative have segmented website visitors into three groups – Skimmers, Swimmers and Divers. Skimmers skim (obviously), Swimmers go a bit deeper, Divers want to read everything.

They show you how to adapt the design and content of your site for each in the infographic below.


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Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.