How do you measure the success of your SEO strategy? Are you still using Google’s outdated metric PageRank?
PageRank was Google’s way of determining the authority of a page, it was the key element that helped get Google off the ground back in the late 90’s. They last updated PageRank in 2013, and have said they don’t expect to update it again, so how can you measure SEO success now?
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.