How long does it take for your website visitors to understand what you offer? Do they have to search high and low for answers to their questions?
The more you make visitors search the more likely they are to go somewhere else, you don’t have long to capture their attention. Stick to the point and make your copy about how you can help them achieve their goals.
To help make your website clearer follow these tips from Vertical Response.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.