What is the primary goal of your SEO campaign? Do you just look at keyword rankings or do you dig deeper and look at traffic and conversions too?
Historically, SEO was simply the process of adding some keywords to a web page and then monitoring their ranking on Google. Not much attention was given to click through rates and conversions – which are now key factors in the eyes of Google.
MWI share the key differences between the old SEO and that of today in the infographic below.