Do you encourage customers to leave a review of your services online? Do you show potential new customers reviews to help them make their decision?
If customer reviews don’t form a part of your online strategy you may be astounded to learn that a whopping 97% of consumers say they read reviews about local businesses before making a purchase. What effect is not having any having on your business?
Reach Local highlight the key stats showing the importance of reviews in the infographic below.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.