Do you know the preferred device of your target market? Have you adapted your online strategy to suit their behaviour?
Knowing the preferred device of your target market helps you to provide content in an optimised way. If the majority of your customers use smartphones then you need to think “mobile first”, if desktop is used most then it’s not as important.
Add This share some insightful stats about online behaviour and device usage in the infographic below.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.