Are you bidding on the right keywords? Are you buying clicks at the lowest rate possible?

In order to keep your Google Adwords spend in check you need to constantly review where your money is being spent. Paid advertising can quickly spiral out of control and ultimately kill your ROI if you allow it to.

ADworld Experience share their Adwords optimisation tips in the infographic below.

Google Adwords 25 Ways to Increase Paid Ad Efficiency & Effectiveness