Did you know that 54% of users don’t click on banner ads due to lack of trust? Want to know how to turn more of those users into visitors who will convert?

When creating banner ads it’s important to think like your audience, what is going to entice them to click through to your site? If it’s a remarketing ad you may want to display an offer on the products or services you know they are already interested in.

Bannersnack share their tips for display ads in the infographic below.

7 Steps to Create Trustworthy Banner Ads That Actually Generate Traffic