Are you looking for ways to increase the conversion rate of your website? Have you considered how the colours you use influences visitor behaviour?

According to numerous colour psychology studies consumers react in different ways to various colours. For example, blue is widely recognised to install trust, and red can encourage enthusiasm and desire.

So how do you use the psychology of colour to improve website conversions? Truconversion share their thoughts in the infographic below.

How to Use Colours to Increase the Conversion Rate of Your Website