How trustworthy is your small business website? Do your visitors trust you enough to submit their details on a form or buy one of your products?

Installing trust in your visitors is essential if you want to achieve online success. Visitors want to know their personal details are secure and that they aren’t going to be ripped off by some fly by night scam artists.

So how do you make your site more trustworthy? Symantec share their tips in the infographic below.

The Psychology of Trust on Websites 12 Ways to Increase Visitor Trust