Are you considering a more active presence on social media? Want to know which platforms are worth your time and effort?

Before deciding whether a social network will work for your business you first need to understand who you are trying to reach, and then find out where they are active. Once you understand where your target market hangs out you can put your resources to better use.

Visage and On Base Marketing share the pros and cons of the main social networks Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat in this infographic.

The Pros & Cons of Each Social Network Which Are Worth Your Time