Are you looking to build your brand or generate leads on Twitter? Want to know which techniques generate the most engagement and website traffic?

HubSpot teamed up with Audiense (formerly SocialBro) to create the infographic below which showcases the science behind success on Twitter.

The usual stats you should already know are in there. For example, tweets with images and hashtags generate more retweets.

But perhaps the most surprising is that direct message campaigns have a whopping 300% higher click through rate than outbound email campaigns.

Check out the rest of their stats in this infographic.

How to Succeed on Twitter 10 Proven Stats To Guide Your Strategy