So you’ve added your target keywords to your website in the hope of ranking higher on Google, but are you also taking into consideration what your users want and need too?

Website optimisation isn’t just about adding your target keywords in the right places, a visitor’s behaviour on your site can play an important role too. Make sure your site is quick, mobile friendly and has interesting content that keeps visitors on site as long as possible.

Backlinko share the important on page items to optimise in this infographic.

On Page SEO 16 Key Areas Google Wants You to Optimise