Did you know that more than 60% of us frequently use emojis? Or that less than 10% of us don’t use them at all?

In this infographic Sprout Social have crunched the numbers surrounding emoji usage, even breaking it down by age group and gender.

With such a wide adoption isn’t it time your business took advantage?

If you do decide to integrate them into your social media strategy make sure you follow the checklist at the bottom of the infographic.

Emoji Marketing 11 Step Checklist for Using Emojis on Social Media