Are you considering using Facebook Ads to reach more customers? Want to know how to target your ads based on demographics, interests and behaviours?

From age and gender, right through to employment and life events, the Facebook advertising platform enables you to completely fine tune who your ads are displayed to.

But with such a large number of options available to you in can be daunting for some.

Fear not, the guys at WordStream have put together a comprehensive list of targeting options in this infographic.

Facebook Ads The Ultimate Guide to Targeting Your Ideal Customer